Project Description
Design is all about fucking relationships—the relationship of form and content, the relationship of elements, the relationship of designer and user. Make your work consistent but not fucking predictable. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Nothing of value comes to you without fucking working at it.
A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. Don’t worry about what other people fucking think.
Respect your fucking craft. What’s important is the fucking drive to see a project through no matter what. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Creativity is a fucking work-ethic.
Think about all the fucking possibilities. Nothing of value comes to you without fucking working at it. Why are you fucking reading all of this? Get back to work. What’s important is the fucking drive to see a project through no matter what. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Form follows fucking function. Design as if your fucking life depended on it.
Fuck. Don’t get hung up on things that don’t fucking work. Dedicate yourself to lifelong fucking learning. Why are you fucking reading all of this? Get back to work. Don’t fucking lie to yourself. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” The details are not the details. They make the fucking design.
