Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Don’t get hung up on things that don’t fucking work. Creativity is a fucking work-ethic. You are not your fucking work. Form follows fucking function. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. You won’t get good at anything by doing it a lot fucking aimlessly. Creativity is a fucking work-ethic.

While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” What’s important is the fucking drive to see a project through no matter what. Don’t get hung up on things that don’t fucking work. Fuck. Must-do is a good fucking master. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere.